About the Show

The Sales and Management Television Exchange (SMTE), formerly known as the Small Market Television Exchange, is the industry's only national television conference designed exclusively for small and medium market groups and stations in DMAs 40-210.

Hosted annually by NAB, SMTE focuses on transformative strategies to attract emerging and non-traditional advertisers and strategies to enhance the stations' position in the local marketplace. Traditionally, SMTE is hosted over two days in the fall, located in a different city each year.

SMTE provides innovative leadership and sales management strategies, success stories to help small and medium market stations grow their business and the exchange of creative sales promotion ideas proven to generate revenue for stations.

About SMTE 2021

Due to the COVID-19 pandemic, SMTE 2021 will be co-located with NAB Show in Las Vegas, October 8-13, along with the Radio Show.

SMTE will be held on October 8-9, 2021, at the Westgate Las Vegas Resort & Casino. This year's theme, "SMTE: The Spinoff," reflects how the industry has had to pivot from traditional sales and management strategies to new and innovative ideas and tactics, creating a different yet significant impact on the industry.

Participants will learn innovative sales and management strategies from leading experts, gain revenue-generating ideas during the annual Money Makers Competition and participate in networking opportunities. Stick around to access NAB Show's dynamic exhibit floor, technology demonstrations and additional sessions.

About the Money Makers Competition

At the heart of SMTE is the Money Makers Competition. Stations submit their best original sales promotion ideas to compete against other stations for a chance to win money, prizes and top honors.

This competition allows small and medium market stations to exchange successful revenue-generating ideas to implement in their markets. It is an opportunity for stations to gain new ideas to plan their ad sales campaigns for the year.

SMTE attendees have walked away with up to $7 million in revenue-generating ideas for their station each year. The Money Makers Competition is also consistently rated the most valuable session at SMTE among past attendees.

SMTE 2021 Location

Westgate Hotel

SMTE will be held October 8-9, 2021 at the Westgate Las Vegas Resort & Casino, which is a short walk to the Las Vegas Convention Center, the home of the NAB Show.

Explore the Westgate

Book Your Hotel


Book your hotel room now and remember to join us early to get free access to the dynamic NAB Show floor, including the NAB Show Sunday kickoff and NAB Show Main State sessions.

SAHARA Hotel Rates:

October 8-9: $149 Per Night

NAB Show
October 10-12: $149 Per Night

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