Schedule at a Glance

Friday, October 8

12 - 6:30 p.m.

Registration and Exhibits Open

1 - 1:30 p.m.

Conference Welcome and Opening

  • April Carty-Sipp, executive vice president, Television and Radio, NAB
  • Gordon Smith, president and CEO, NAB
  • Curtis LeGeyt, chief operating officer, NAB
  • Amanda Hull, general sales manager, KCCI-TV
1:30 - 2:30 p.m.

A Conversation on Leadership with Gordon H. Smith and Byron Allen

Join media executive and NAB Television Board Member Byron Allen for a candid and informative conversation with NAB President and CEO Gordon H. Smith in his last appearance at SMTE as the head of NAB. The two will discuss their unique career paths, respective roles as advocates and leaders and speak on the value of local television.

2:30 - 3 p.m.

Refreshment Break in Exhibit Hall

3 - 3:25 p.m.

Money Makers: Round 1

3:25 - 4:10 p.m.

Improving Sales Performance Through People Development, Accountability and Coaching

  • Stephanie Downs, The Center for Sales Strategy
  • Matt Burgoyne, Rumple

The remainder of the year is a tremendous opportunity for you to take a step back and asses the important issues surrounding your sales department. The focus will be on understanding how to manage and coach a team of unique individuals, setting higher accountability standards and determining the right sales structure needed to achieve performance metrics.

4:10 - 5 p.m.

Money Makers: Round 2

5 p.m.

Opening Night Reception

Saturday, October 9

7:30 a.m. - 1 p.m.

Registration and Exhibits Open

8 - 9 a.m.


8:30 - 8:45 a.m.

Welcome Comments and Announcements

8:45 - 9:45 a.m.

The Proximity Principle: Excellence is Contagious

  • Ken Coleman

Winning teams don't just happen, they are carefully created, blending the uniqueness of individuals and their differences to craft a successful formula.

9:45 - 10 a.m.

Money Makers: Round 3

10 - 10:15 a.m.

Refreshment Break

10:15 - 11 a.m.

TV: The Key to Success in a Digital World

  • Brad Seitter, TVB

TVB will share the latest research from highlighting the incredible strength of local broadcast TV. Research only tells part of the story. TVB will also share advertiser success stories from around the country. Every seller should leave this session with an extra bounce in their step and armed with the information they need to immediately hit the streets and increase their sales.

11 - 11:45 a.m.

Stand Out BIG TIME in Small and Medium Markets

  • Gagan Nirula, vice president, Digital, NAB

Digital visibility is a great and powerful thing - if used correctly. In this rapid-fire session with data and examples of what to do and what NOT to do, learn about the current digital landscape, how to create a powerful presence for yourself in digital, how to avoid the allure of the latest bright, shiny object, which digital metrics and platforms to focus on and how to design presentations and materials that will help position you as a leader.

11:45 a.m. - 12:30 p.m.


Free time in Exhibit Hall

12:30 - 1:30 p.m.

Out with the Old: 10 Steps to Make More Money in 2021

  • Steve Bookbinder

Since March 2020, nothing has been the same for sales teams. It no longer matters what you did or how you did it in the old days. It's a new dawn and a new day. This session will provide you with 10 steps to help your teams sell to local advertisers in 2021.

1:30 - 1:44 p.m.

Money Makers: Round 4

2 - 2:45 p.m.

Fireside Chat with Nick Cannon

TV and radio host, comedian, actor, producer, rapper, writer, director, DJ, philanthropist, children's book author and activist Nick Cannon has entertained audiences for over 20 years. Cannon joins us to talk all things television, including "The Masked Singer," MTV's "Wild 'N Out," and the launch of his nationally syndicated daytime talk show, "Nick Cannon," this fall.

2:45 - 3 p.m.

Money Makers Grand Prize Round

3 - 3:15 p.m.

Closing Announcements

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